Fondazione Don Gnocchi - Seismote
SeisMote is a non-invasive medical device for advanced cardiac health monitoring....
2021
The redesign of the Consorzio Modena IGP website was created to successfully take on the challenges and opportunities offered by today's digital world. In a constantly changing world, digital technology is a crucial pillar for any organisation that wants to keep and enhance its role as an ambassador of excellence. For an organisation that embodies the identity of a unique area, this step is essential to remain at the top, communicate effectively with its audience and valorise the certified products it proudly promotes.
The restyling of the Consorzio Modena IGP website was a project that merged strategy, creativity and innovation with a clear objective: to create a modern and functional platform capable of effectively communicating the values, history and excellence of the Consorzio's products.
The process began with an in-depth analysis of user needs and the opportunities offered by digital technology.
This led to a new information architecture, designed to offer a smooth, intuitive and engaging browsing experience.
The design, inspired by the Modena area, uses a palette that combines yellow, light blue and blue: colours that evoke the warmth of the sun and the serenity of the sky, symbols of the authentic connection with nature and the quality of the certified products.
Great attention has also been paid to the content, which has been carefully curated to inform and inspire.
From stories about tradition to product information sheets, from interesting facts about the area to recipes, every element has been designed to enhance the Consorzio's identity and reinforce its connection with the public.
The result is a website that best represents the Consorzio Modena IGP and acts as a bridge between tradition and the future: a digital showcase that highlights the culture, quality and authenticity of a unique territory.
