Fondazione Don Gnocchi - Seismote
SeisMote is a non-invasive medical device for advanced cardiac health monitoring....
2021
The web app launched to celebrate Gucci's 100th anniversary is presented as an evocative digital time capsule, designed to connect the past, present and future in a unique and engaging experience.
Users can leave a written, photographic or audio message to be discovered in the distant future, creating a personal and collective archive that celebrates a century of creativity and vision of the brand.
With a futuristic design and intuitive interface, the app invites users to actively participate in this historic celebration, offering an immersive experience that reflects Gucci's innovation and timeless spirit.
Optimised for smooth operation on any device, the digital time capsule becomes a symbol of the brand's commitment to creating meaningful and lasting connections, projecting its heritage into the future.
In 2021, Gucci celebrated its centenary with a visionary project: ‘A Present for the Future’, a digital time capsule designed to connect the past, present and future in an immersive experience.
This unique platform gave Gucci employees around the world the opportunity to connect and leave a personal message for their colleagues in the future, creating a collective testimony to the brand's identity.
By accessing the platform, users could select one of the available pixels, enter their details and record their message. Once completed, the pixels came together to form the most representative icons of the Gucci brand, such as the double ‘G’ logo or iconic graphic elements from its collections.
This digital experience not only celebrated fashion, but also highlighted the brand's role as a catalyst for human connections and global creativity.
The development of “A Present for the Future” was led by a multidisciplinary team, which worked to ensure an intuitive and visually appealing experience.
Designers, developers and creatives collaborated to transform the idea into a functional and technologically advanced platform, maintaining the refined and innovative aesthetic that characterises Gucci.
Attention to detail, both graphic and technical, ensured that the experience was not only engaging, but also representative of the brand's values.
With this project, Gucci has reaffirmed its ability to innovate, blending tradition and modernity, and inspiring the future through the creation of a shared heritage of stories, emotions and visions.
